This standard applies to all sellers of platform open platforms except virtual services (including but not limited to travel, hotels, ticketing, top-up, lottery).

Chapter 1

1.1    The platform open platform has not authorized any agency to conduct agent investment services. The application process and related fee descriptions are based on the official platform of the platform open platform.

1.2    The platform open platform has the right to return the seller's application according to other factors including but not limited to brand demand, company operation status, service level and so on.

1.3    The platform open platform has the right to require sellers to provide other qualifications during the application and subsequent business stages.

1.4    The platform open platform will combine the development trends of various industries, relevant national regulations and consumer purchase requirements, and update the investment standards from time to time.

1.5    Sellers must truthfully provide information and information：

1.5.1 Please ensure the authenticity, completeness and validity of the relevant qualifications and information provided during the application and subsequent business phases (if the relevant qualifications provided by the seller are provided by third parties, including but not limited to trademark registration certificates, authorizations          Etc., please be sure to verify the true and complete integrity of the document first. Once the false qualifications or information are discovered, the platform open platform will no longer cooperate with the seller and have the right to comply with the platform open platform rules and the relevant agreements signed with the seller. deal with;

1.5.2  The seller shall truthfully provide the main body of the store operation and related information, including but not limited to the actual business entity of the store, the agent operating company and other information;

1.5.3  The platform open platform has provisions on seller information and data changes, but if the seller changes the information listed in item 1.5.2, the platform should be notified in writing ten days in advance; if the platform is not informed in advance, the platform will open the platform rules according to the platform.

1.6    The open platform of the platform will not accept the application for the entry of individual industrial and commercial households. The seller must be an officially registered enterprise, and will not accept applications for registration of non-Chinese registered enterprises for the time being.

1.7    The Platform Open Platform will not accept applications for brand opening that have not obtained the trademark registration certificate or trademark acceptance notice issued by the State Administration of Trademarks, nor accept applications for pure graphic trademarks. If the seller provides a trademark acceptance notice (TM status trademark), the registration application time must be six months.

Chapter two Platform store type and related requirements

2.1     Flagship store, the seller's own brand (trademark is R or TM status), or the authorized document issued by the right holder to open the brand flagship store on the platform open platform (authorization The document should be clearly exclusive and irrevocable) and settled in the open platform of the platform.

2.1.1  Flagship stores can have the following situations:

Operate a flagship store of a self-owned brand (trademark R or TM) on the open platform of the platform. (The own brand means that the trademark rights belong to the seller, from Branded sub-brands can be placed in the flagship store, and the trademark owners of the main and sub-brands should be the same actual controller);

A flagship store that operates a branded product that has been explicitly authorized to enter the open platform of the platform；

A flagship store opened by a trademark owner of a store-type brand (service mark);

2.1.2 The owner of the store must be a brand (trademark) owner or an authorized company that holds the exclusive authorization document issued by the rights holder to open the platform open platform flagship store.

2.2     A store that is licensed by a seller to hold a brand of another person (trademark R or TM) on a platform open platform.

2.2.1  Store type: a seller's store that operates one or more authorized branded goods (the trademark owners of multiple authorized brands should be the same actual controller) but has not obtained the exclusive authorization of the flagship store to enter the open platform of the platform;

2.2.2   Authorization documents issued by brand (trademark) rights holders should not be geographically restricted.

2.3     A franchise store that operates a platform with two or more others or a private label (trademark R or TM) under the same level of business.

2.3.1  Franchise store，There are several situations：

A seller's franchise store that operates two or more brands of goods under the same level of category and enters the open platform of the platform.；

A seller's franchise store that operates the branded goods of others and operates its own branded goods to enter the open platform of the platform under the same level of category.

2.4     For detailed descriptions of each type of store naming, please refer to "Platform Open Platform Seller Store Naming Rules".

Third chapter Platform application for entry qualification criteria

3.1    See the application for entry criteria for the platform open platform.《Platform Open Platform Investment Standards》.

Chapter Four Opening a store

4.1    Brand entry restrictions：

4.1.1 a brand with the same or similar name as its own brand, channel, business, category, etc.;

4.1.2  a brand with an industry name or a generic name；

4.1.3  a brand that includes celebrities and place names；

4.1.4  Brands that are the same or similar to well-known brands.

4.2     The business category is restricted, and the categories operated by the sellers should be in line with the relevant standards of the platform open platform. For details, please refer to "Platform Open Platform Business Category Fee List".

4.3Store restrictions for the same subject：

4.3.1  A single store can only correspond to one business model. For the contents of each business model, please refer to the corresponding contract signed with the seller.；

4.3.2  If a certain store is opened by the same entity, the total number of business models shall not exceed two, and a written application shall be made to the platform in advance 10 when the second business model is implemented;

4.3.3  Merchandise Coincidence: Brands and merchandise that are required to operate between stores must not be duplicated. Shops that have been approved by the platform under Section 4.3.2 are not subject to this restriction.

4.4     The same subject re-entered the platform open platform restrictions：

4.4.1  Serious violations, qualifications and fraud are cleared by the platform, and permanent restrictions are imposed;

4.4.2  If the seller voluntarily withdraws twice during the year, he or she will be restricted from staying within 12 months from the date of the last completion of the withdrawal.

4.5     续签限制：须在每年3月1日18时之前完成续签申请的提交，每年3月20日18时之前完成平台使用费的缴纳，如果上一年及下一年资费及资料未补足，平台将在每年3月31日24时终止店铺服务并下架商品。

第五章 平台开放平台保证金/平台使用费/费率标准

5.1     保证金：卖家向平台缴纳的用以保证店铺规范运营及对商品和服务质量进行担保的金额。当卖家发生违约、违规行为时，平台可以依照与卖家签署的协议中相关约定及平台开放平台规则扣除相应金额的保证金作为违约金或给予买家的赔偿。

5.1.1  保证金的补足、退还、扣除等依据卖家签署的相关协议及平台开放平台规则约定办理；

5.1.2  平台开放平台各经营类目对应的保证金标准详见《平台开放平台经营类目资费一览表》。

5.2     平台使用费：卖家依照与平台签署的相关协议使用平台开放平台各项服务时缴纳的固定技术服务费用。平台开放平台各经营类目对应的平台使用费标准详见《平台开放平台经营类目资费一览表》。续签卖家的续展服务期间对应平台使用费须在每年3月20日18时前一次性缴纳；新签卖家须在申请入驻获得批准时一次性缴纳相应服务期间的平台使用费。

5.2.1   平台使用费结算：

5.2.1.1卖家主动要求停止店铺服务的不返还平台使用费；

5.2.1.2卖家因违规行为或资质造假被清退的不返还平台使用费；

5.2.1.3每个店铺的平台使用费依据相应的服务期计算并缴纳。服务开通之日在每月的1日至15日（含）间的，开通当月按一个月收取平台使用费，服务开通之日在每月的16日（含）至月底最后一日间的，开通当月不收取平台使用费；

5.2.1.4拥有独立店铺ID的为一个店铺，若卖家根据经营情况须开通多个店铺的，须按照店铺数量缴纳相应的平台使用费。

5.3     费率：卖家根据经营类目在达成每一单交易时按比例（该比例在与卖家签署的相关协议中称为“技术服务费费率”或“毛利保证率”）向平台缴纳的费用。平台开放平台各经营模式各经营类目对应的费率标准详见《平台开放平台经营类目资费一览表》。

第六章 店铺服务期

6.1     卖家每个店铺的第一个服务期自服务开通之日起至最先到达的3月31日止，第二个服务期自4月1日起至次年3月31日止，第三个、第四个……服务期以此类推，以一年为周期，除非店铺或与卖家签署的相关协议提前终止。

6.2     卖家每个店铺的服务开通之日以平台通知或系统记录的时间为准。

6.3     卖家应在店铺每个服务期届满前30日向甲方提出续展的申请，缴纳续展服务期的平台使用费和提交其经营所需的全部有效资质，并经平台审核。

6.4     卖家未提出续展申请或申请未通过平台审核的，自店铺服务期满之日起，平台开放平台将不再向卖家提供该店铺的任何服务。

Platform Open Platform Investment Standards

 

Platform Open Platform Investment Standards

 

This standard applies to all sellers of platform open platforms except virtual services (including but not limited to travel, hotels, ticketing, top-up, lottery).

第一章 入驻

1.1    平台开放平台暂未授权任何机构进行代理招商服务，入驻申请流程及相关的收费说明均以平台开放平台官方招商页面为准。

1.2    平台开放平台有权根据包括但不限于品牌需求、公司经营状况、服务水平等其他因素退回卖家申请。

1.3    平台开放平台有权在申请入驻及后续经营阶段要求卖家提供其他资质。

1.4    平台开放平台将结合各行业发展动态、国家相关规定及消费者购买需求，不定期更新招商标准。

1.5    卖家必须如实提供资料和信息：

1.5.1 请务必确保申请入驻及后续经营阶段提供的相关资质和信息的真实性、完整性、有效性（若卖家提供的相关资质为第三方提供，包括但不限于商标注册证、授权书 等，请务必先行核实文件的真实有效完整性），一旦发现虚假资质或信息的，平台开放平台将不再与卖家进行合作并有权根据平台开放平台规则及与卖家签署的相关 协议之约定进行处理；

1.5.2  卖家应如实提供其店铺运营的主体及相关信息，包括但不限于店铺实际经营主体、代理运营公司等信息；

1.5.3  平台开放平台关于卖家信息和资料变更有相关规定的从其规定，但卖家如变更1.5.2项所列信息，应提前十日书面告知平台；如未提前告知平台，平台将根据平台开放平台规则进行处理。

1.6    平台开放平台暂不接受个体工商户的入驻申请，卖家须为正式注册企业，亦暂时不接受非中国大陆注册企业的入驻申请。

1.7    平台开放平台暂不接受未取得国家商标总局颁发的商标注册证或商标受理通知书的品牌开店申请，亦不接受纯图形类商标的入驻申请。卖家提供商标受理通知书（TM状态商标）的，注册申请时间须满六个月。

第二章 平台店铺类型及相关要求

2.1     旗舰店，卖家以自有品牌（商标为R或TM状态），或由权利人出具的在平台开放平台开设品牌旗舰店的授权文件（授权文件中应明确排他性、不可撤销性），入驻平台开放平台开设的店铺。

2.1.1  旗舰店，可以有以下几种情形：

经营一个自有品牌（商标为R或TM状态）商品入驻平台开放平台的卖家旗舰店，（自有品牌是指商标权利归卖家所有，自有品牌的子品牌可以放入旗舰店，主、子品牌的商标权利人应为同一实际控制人）；

经营已获得明确排他性授权的一个品牌商品入驻平台开放平台的卖家旗舰店；

卖场型品牌（服务类商标）商标权人开设的旗舰店；

2.1.2  开店主体必须是品牌（商标）权利人或持有权利人出具的开设平台开放平台旗舰店排他性授权文件的被授权企业。

2.2     专卖店，卖家持他人品牌（商标为R或TM状态）授权文件在平台开放平台开设的店铺。

2.2.1  专卖店类型：经营一个或多个授权品牌商品（多个授权品牌的商标权人应为同一实际控制人）但未获得旗舰店排他授权入驻平台开放平台的卖家专卖店；

2.2.2   品牌（商标）权利人出具的授权文件不应有地域限制。

2.3     专营店，经营平台开放平台相同一级经营类目下两个及以上他人或自有品牌（商标为R或TM状态）商品的店铺。

2.3.1  专营店，可以有以下几种情形：

相同一级类目下经营两个及以上他人品牌商品入驻平台开放平台的卖家专营店；

相同一级类目下既经营他人品牌商品又经营自有品牌商品入驻平台开放平台的卖家专营店。

2.4     各类型店铺命名详细说明，请见《平台开放平台卖家店铺命名规则》。

Third chapter Platform application for entry qualification criteria

3.1    See the application for entry criteria for the platform open platform.《Platform Open Platform Investment Standards》.

Chapter Four 开店入驻限制

4.1    品牌入驻限制：

4.1.1 与平台平台已有的自有品牌、频道、业务、类目等相同或相似名称的品牌；

4.1.2  包含行业名称或通用名称的品牌；

4.1.3  包含知名人士、地名的品牌；

4.1.4  与知名品牌相同或近似的品牌。

4.2     经营类目限制，卖家开店所经营的类目应当符合平台开放平台的相关标准，详细请参考《平台开放平台经营类目资费一览表》。

4.3同一主体入驻的店铺限制：

4.3.1  单个店铺只可对应一种经营模式。各经营模式内容请参考与卖家签署的对应合同；

4.3.2  同一主体开设若干店铺的，经营模式总计不得超过两种，且须在开展第二种经营模式时提前10日向平台进行书面申请；

4.3.3  商品重合度：要求店铺间经营的品牌及商品不得重复，4.3.2项下经过平台审批的店铺不受此项约束。

4.4     同一主体重新入驻平台开放平台限制：

4.4.1  严重违规、资质造假被平台清退的，永久限制入驻；

4.4.2  若卖家一自然年内主动退出2次，则自最后一次完成退出之日起12个月内限制入驻。

4.5     续签限制：须在每年3月1日18时之前完成续签申请的提交，每年3月20日18时之前完成平台使用费的缴纳，如果上一年及下一年资费及资料未补足，平台将在每年3月31日24时终止店铺服务并下架商品。

第五章 平台开放平台保证金/平台使用费/费率标准

5.1     保证金：卖家向平台缴纳的用以保证店铺规范运营及对商品和服务质量进行担保的金额。当卖家发生违约、违规行为时，平台可以依照与卖家签署的协议中相关约定及平台开放平台规则扣除相应金额的保证金作为违约金或给予买家的赔偿。

5.1.1  保证金的补足、退还、扣除等依据卖家签署的相关协议及平台开放平台规则约定办理；

5.1.2  平台开放平台各经营类目对应的保证金标准详见《平台开放平台经营类目资费一览表》。

5.2     平台使用费：卖家依照与平台签署的相关协议使用平台开放平台各项服务时缴纳的固定技术服务费用。平台开放平台各经营类目对应的平台使用费标准详见《平台开放平台经营类目资费一览表》。续签卖家的续展服务期间对应平台使用费须在每年3月20日18时前一次性缴纳；新签卖家须在申请入驻获得批准时一次性缴纳相应服务期间的平台使用费。

5.2.1   平台使用费结算：

5.2.1.1The seller’s initiative to stop the store service does not return the platform usage fee；

5.2.1.2The seller will not return the platform usage fee due to violation of the rules or qualifications.；

5.2.1.3每个店铺的平台使用费依据相应的服务期计算并缴纳。服务开通之日在每月的1日至15日（含）间的，开通当月按一个月收取平台使用费，服务开通之日在每月的16日（含）至月底最后一日间的，开通当月不收取平台使用费；

5.2.1.4If there is a store with an independent store ID, if the seller has to open multiple stores according to the business conditions, the corresponding platform usage fee must be paid according to the number of stores.

5.3     Rate: The amount that the seller pays to the platform in proportion to the business category in the case of each single transaction (the ratio is called “technical service rate” or “maori guarantee rate” in the relevant agreement signed with the seller). See the rate standards for each business category of each platform of the platform open platform."List of Platform Open Platform Business Category Fees".

Chapter Six Store service period

6.1     卖家每个店铺的第一个服务期自服务开通之日起至最先到达的3月31日止，第二个服务期自4月1日起至次年3月31日止，第三个、第四个……服务期以此类推，以一年为周期，除非店铺或与卖家签署的相关协议提前终止。

6.2     The service opening date of each store of the seller shall be based on the time of the platform notice or the system record.

6.3     The seller shall submit an application for renewal to Party A 30 days before the expiration of each service period of the store, pay the platform usage fee for the renewal service period and submit all valid qualifications required for its operation, and review it through the platform.

6.4     If the seller has not submitted an application for renewal or the application has not passed the platform review, the platform open platform will no longer provide the seller with any services of the store from the date of expiration of the store service.

2019 open platform investment direction

1.    Brand

       International and domestic famous brands

       The open platform will, as always, maintain the seller's brand interests to the greatest extent, respect the brand tradition and connotation, and welcome the quality brand flag.